Adidas to Let Buyers Customize Shoes With Instagram Pics



If you’ve ever wanted a selfie on your shoes, you’re in luck. A new app from Adidas, arriving this fall, will allow you supplement the design of its shoes with one of your Instagram pictures. So, yes, you could conceivably make shoes of your cat, if you so desire.

The ZX Flux shoes themselves aren’t anything super-fancy — at least, not to tech geeks. It’s not as if they come with embedded screens or anything that scroll through your online photo gallery while you walk around (or something silly like that). The novelty is in the Photo Print App that Adidas plans to release for iOS and Android in August of this year. Using it, potential shoe-buyers will be able to imprint the tops of their shoes with (presumably) any picture they want, but it remains to be seen just what Adidas will be comfortable letting more creative Instagram users get away with.

“ARE YOU READY? Take the #zxflux to the next level with the ultra innovative photo print app from #miadidas. Print your favourite photos straight on to one of 2014’s hottest silhouettes and make a statement on your sneakers like never before. Rolling out on iPhone and Android from August 2014. The possibilities are limitless,” reads Adidas’ Instagram post  about the app and shoes.

Adidas hasn’t offered up any more news than that, so we’re at a bit of a loss for how the app itself might work — which includes the entire shoe-buying process as-is. We can only presume that you won’t be able to head down to your local Adidas retail store with the app in tow; it’s more likely that the app will allow you to order the shoes online for shipping. And if the process is anything like Adidas’ current “mi adidas” setup, which allows shoppers to customize their shoes’ colors to whatever they want, then it should take the company around 3-4 weeks to make and deliver the custom Instagram-themed shoes.

It’s also unclear just how much said customized ZX Flux shoes might cost. They currently retail for right around $85 to $90, but there’s no word as to whether customizing them with your favorite Instagram picture might increase the shoes’ costs — for the novelty factor, if nothing else.

“Brands have given customers the ability to customize and personalize their shoes for more than a decade, but this is absolutely game changing. Never has anyone been able to personalize a shoe to this level,” said Matt Halfhill, of the Nice Kicks sneaker blog, as reported by Tech Times .

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Credit: PCmag