What lures Diddy, Justin Timberlake, One Direction, the Jonas Brothers & Cameron Diaz to a hotel named after an imaginary British rocker?
The best Houston Super Bowl star-gazing may be at the opulent yet urbane Hotel Derek, just across busy I-610 from the state’s largest mall, the Galleria. The Derek itself is a rock star: sexy, sleek and the place to preen and be seen. Ciara got engaged here — Instagramming her 15-carat rock — while Drake is so enraptured he’s rapped about it. So why do they care?
A rolling wardrobe rack and purple calla lilies greeted a superstar who arrived midweek at one of two 1,200-square-foot penthouses. Mid-Century modernists Mitchell Gold + Bob Williams dressed both, as well as TV’s The Good Wife sets, but a shower big enough for six was what enticed Shaquille O’Neal. All 312 rooms have floor-to-ceiling windows and sexy snakeskin printed loos. Six concept suites — with funky fleece chairs and psychedelic wallpaper — would have Austin Powers exclaiming “Oh, behave!”
En route from airports, celebs have ordered Derek’s burger, topped with pimento cheese and housemade pickles.
The Uptown Manhattan is a twist on tradition, with housemade ginger liqueur.
Evoking Fifty Shades of Grey, the hotel will cover beds with pillows and boxing gloves. “You’re free to let your inner-child out,” says marketing director Stephanie Summerall. “And once you’re exhausted, we send up milk and warm chocolate chip cookies.”
POSH PUPPY PERKS:
Those barking mad for pampered pooches will love Derek’s doggy delights, including a bandana, organic treats made of cage-free chicken or wagyu beef and veggies and the off-leash outdoor Wag Lounge, with its fire hydrant and Astroturf (a home-grown invention).
Key access is limited to one’s own floor and famed faces can slip in discreetly via two entrances: one hidden, the other with a valet area that can be draped. Says Summerall, “Discretion is of the utmost importance.”
2525 West Loop South, hotelderek.com.