Chance the Rapper’s value has skyrocketed since he won three Grammy Awards last week, at the 59th Annual ceremony.
Chance is an unconventional artist without any record label backing and he still managed to beat a slew of established stars and won Best Rap Album, Best Rap Performance, and Best New Artist.
According to reports, every major record label is attempting to sign Chance and they are offering up huge advances.
“He’s making too much on his own,” a source told the New York Post. “He was turning down $5 million advances before, and now it’s like $10 million.”
While the rapper is allegedly in talks to possibly work with Apple, Chance is set on remaining independent.
Chance, who distributes most of his music for free, told Vanity Fair that he is not worried about his music.
He said that after his second mixtape, and meeting with three labels, he realized the best route for him was to offer up his work, with no limitations.
“I make money from touring and selling merchandise, and I honestly believe if you put effort into something and you execute properly, you don’t necessarily have to go through the traditional ways,” Chance said in an interview with Vanity Fair.