Latin Connection Podcast: Video Director Carlos Perez on ‘Despacito’

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Carlos Perez has directed some of Latin music’s most viewed, high-profile videos, including Daddy Yankee’s “Gasolina” back in the day. 

However, he’ll be the first to admit he was as taken by surprise by the success of “Despacito,” the song and the music video, as anyone else. 

“I knew the song was good, I clearly knew from Fonsi that he believed in it with great passion, but never did anyone think it would do what it did,” Perez told Billboard in this week’s episode of Latin Connection. 

“Is it my most progressive video? Absolutely not. Something that’s interesting though, is it’s probably one of the more honest videos, and that was always the approach from the get-go.”

Perez, whose company Elastic People celebrates its 15-year anniversary this month, spoke to Billboard’s Latin Connection podcast about the making of his 3-billion-plus viewed video and treading the fine line between sensuality and honesty. 

“What was important was that the video stays true to support the lyrics of the song. And for me it was very important—and for Yankee and for Luis—to have their performances be as simple and honest as possible.”

In the end, he says, “75% of the success of a music video has to do with how good the song is. But this video, from a very honest standpoint, it directly supports the vibe of the song. Not only in the choreography, but in the textures and the lighting. It’s a video that has soul to it.”

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