Hip-hop to hoops: Ice Cube changing game of basketball with BIG3

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Ice Cube has always done things big. The rapper and actor, born O’Shea Jackson, left the hip-hop group NWA at the height of the group’s popularity because he wasn’t getting paid correctly. Cube says that’s when he learned the true meaning of the words “show business.”

“Getting that early lesson let me know that I have to be as serious with the business part of it as the production,” he says. “Just never lose sight of it, keep it in the forefront and try to make smart business decisions.”

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It was that business sense that prepared Cube for his successful departure from NWA. As a solo recording artist, he has sold more than 10 million albums. The bankable actor’s films include the popular Friday, Barbershop and Are We There Yet? franchises. Cube is also an experienced writer and producer. One of his most notable accomplishments was the 2015 blockbuster film “Straight Outta Compton.” His production company Cube Vision produced the film which grossed more than $200 million worldwide. And now, he’s made a big splash in the sports industry with BIG3, the professional 3-on-3 basketball league he founded with entertainment executive Jeff Kwatinetz in 2017.

“Jeff is a visionary like myself, he’s fearless and it’s a great idea. We work together like peanut butter and jelly,” Cube says with a big smile.


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