LeBron James Signs A Historic Lifetime Deal With Nike, 1ST In The Company’s History

Fashion / December 8, 2015

According to ESPN’s Darren Rovell, LeBron James will be a Nike athlete for the rest of his life.

LeBron has been with Nike for his entire career, signing a rookie record seven-year, $90 million deal with them when he was drafted No. 1 overall in 2003.

Kevin Durant inked a deal with Nike two summers ago — after an intense bidding war with Under Armour, who offered over $300 million over 10 years— that’s said to exceed $30 million a year.

According to sources who spoke with Joe Vardon of Northeast Ohio Media Group, James’ deal is “multiple times” higher.

Nike confirmed the deal in a statement:

“We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders. We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond.”


Novell adds that the deal “easily surpasses” the 10-year $300 million deal Durant signed in the summer of 2014.


“LeBron and I have been in love and obsessed with Nike since we were kids,” Maverick Carter told Rovell on Monday. “Having built a totally innovative, global business with them has truly been a dream come true. We are so excited to be taking the business to an entirely new level. For LeBron, he’s thrilled to know he’s a Nike guy for life.”

James’ signature shoe — the LeBron 13 is his latest — topped $340 million in sales last year, according to Vardon, so let’s not feel sorry for whatever they’re shelling out to rep LeBron until he shuffles off this mortal coil like all of us.

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